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In this section of the tutorial, you will learn how to:
Watch the video below to get an idea about how choosing a topic may be a little more complicated than you think. This video was created by the North Carolina State University Library.
It's a good idea to choose a topic that interests you, something you'd like to know more about. For example, you could start with a topic that is very broad, like marketing. But you will find way too much information on this subject - enough to write several books.
Instead, think of some aspect or sub-topic of the general subject of marketing that interests you. Maybe one of these?
Let's say you are interested in marketing to special groups.
You could narrow the topic even more by adding a sub-topic:
to an age group → Marketing to adolescents
a location → Marketing in Japan
an additional topic → Marketing in magazines
It's helpful to write out your topic as a sentence or a question. Let's say the question that most interests you is:
How do advertisers market their products to teenagers?
Now you'll need to pick out the most important keywords for your searching. These are generally nouns.
How do advertisers market their products to teenagers?
You will want to take some time thinking about synonyms and subcategories related to the keywords in your research question. For example:
Words related to products:
Words related to teenagers:
You can see that plurals are included. Try to think about alternate spellings of words or abbreviations, too.
Watch the video below for more information about creating a concept map for brainstorming ideas. If you are a visual learner, this may be a great resource. The video is from the Appalachian State University, Belk Library, Boone, NC.
The parts of each record or citation in a database are searchable. These parts are called fields. When you search by a field, the computer will look only in that field when it looks through all records in a database. It is trying to match your term.
In contrast, a keyword search looks for items anywhere in the record, including, date, author, subject, title, and description field. It is the broadest search. Also, keyword searching is flexible and allow you to combine more than one search term.
For example: teenagers OR young adults AND advertising
The video below, courtesy of Krueger Library at Winona State University, provides some helpful tips about selecting and using keywords.
Boolean operators (AND, OR, and NOT) are used to connect keywords and concepts when searching. They are named after the Irish mathematician, George Boole.
Operator | Example | Result |
AND |
social media AND teenagers
|
Retrieves content that contains all of your search terms Narrows your search |
OR |
hotels OR motels color OR colour |
Retrieves content that contains any of your search terms Broadens your search |
NOT | vikings NOT football | Excludes records containing the second search term |
Truncation
Truncation is like a wildcard. Added to the stem of a word, it will find that stem plus anything that comes after it. The symbol used to truncate a word depends upon the database or Web search engine you are using.
environ* will return records on environment, environments, environmental.
(* is used as the truncation symbol in MnPALS, Academic Search Premier, and many of the library databases.)
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