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Library Research Tutorial

Scholarly vs. Trade vs. Popular

Evaluation Criteria Scholarly, Academic, Peer Reviewed Journals Trade, Technical Publications Popular Magazines
 
Examples

American Journal of Sociology
JAMA
Journal of Poplar Culture
Environmental Ethics

EMS World
Community College Journal
Science News
Ceramics Monthly

Time
Consumer Reports
Rolling Stone
GQ

 

Content

Original Research
Research results
Reviews of research
Book reviews

 

Industry/Profession related articles
News
Products
Trends

 

Current Events
General Interest

Special Interest

 

Purpose Share results of original research with academic community

Inform on profession news, trends, and products

Practical advice for professionals

Provides news, entertainment, sell products
Audience

Scholars
Researchers 
Students

Industry professionals

General Public
Nonprofessionals

Authorship

Expert in the field
Credentials are identified

Professional in the field
Staff writer with subject expertise

Journalists
Freelancers
Staff Writers

Review Process

Evaluated by experts in the field
Peer reviewed

Staff editor or industry professional Staff Editor
Cites Sources

Research is documented by:

Bibliographies / Works Cited
Footnotes
References
Endnotes

Few to none

None

May refer to other studies

Article Format   

Articles typically contain:

Abstract (Summary)
Introduction
Literature Review
Methodology
Results
Discussion
Conclusion
Bibliography / Reference List

Articles may contain:
Short reference list

 

No specific format
Appearance

Few to no ads
Lengthy Articles
Tables and graphs of data that support text
Mostly black and white

 

Industry specific ads
Color photos

Shorter articles
Advertisements
Color photos

Publisher

Scholarly Publishers
University Press
Professional Association

Professional Associations
Industry related commercial groups

 

Commercial group
Media conglomerate

Adapted from UTSA Libraries LibGuide, Scholarly vs Popular

 

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